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Choosing a gentle shampoo

Pure Bloom Shampoo bottle

HairPosted

Not all lather is good lather. Here is what to look for in a shampoo that respects your scalp.

By Claire Dubois

Harsh cleansers can leave the scalp tight and the hair dull. Gentle formulas clean effectively while keeping natural oils in balance.

Read the label

Look for mild cleansers such as coco glucoside and soothing botanicals like aloe and rosemary. Your scalp should feel fresh, never squeaky.

A balanced scalp is the foundation of shiny, healthy hair.

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